About
Iconic BioPharma is a network of seasoned biopharma commercial experts who craft and execute sustainable strategies while building or strengthening internal capabilities to drive product and company growth. We understand that organizations with pipeline products have commercial needs, but may not yet have a full commercial team. Iconic BioPharma puts together the right people to fill the gaps when commercial expertise is needed. We support organizations that have limited commercial resources to launch and scale products effectively or need to supplement existing teams for specific initiatives.
Network
Our network spans biopharma professionals who have worked across big pharma, biotech startups and service partners providing:
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Integrated commercial strategy
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Healthcare practitioner (HCP), direct to consumer (DTC), and medical marketing
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Patient services and Hub build
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Advocacy strategy
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Access and reimbursement
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Market research
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Media planning (traditional, search and social)
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Data strategy and analytics
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Regulatory
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Creative strategy and direction
Services
We are experts at creating new markets and have extensive experience in competitive landscapes. Whether you are early on in your launch discussions, waiting on FDA approval, or managing in-line products in evolving market conditions, let’s have a conversation.
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Commercial operational model recommendations & development
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Launch planning, including market development and competitive strategies
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Market research planning and execution
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Market sizing, field structure and sizing
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Data-capture strategy
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Key performance indicators (KPI) dashboard for all functions
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Governance process and facilitation
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Fractional leadership and/or employees to bridge the gap to full commercial team build-out
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Commercial execution prior to agency selection
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Request for proposal (RFP) process for agency selection
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Board of director (BOD) presentations
Our approach
Most organizations develop plans at the functional level but stop there. Iconic BioPharma has a process to develop your organizational positioning that aligns all functions strategically and determines resource allocation thereby creating operational efficiencies and maximizing commercial potential.
We believe you are the experts in your business. We bring processes and structure to help your team define the “right” problems to focus on, clarify opportunities, and determine the best strategy to advance the business. Iconic BioPharma puts together the right people to address your needs, stepping in when commercial expertise is needed, and handing off to your team or agency when it’s time. We ensure strategy is defined and understood across all functions. Our goal is to ensure the functional plans are connected and so that execution is pulled through seamlessly and consistently.
Therapeutic area experience
Rare disease, ophthalmology, obesity, immunology, rheumatology, dermatology, nephrology, neurology, orthopedics, medical devices, and anesthesiology
What makes us Iconic:
We have launched 10+ products and worked on some of the most iconic brands in the industry. Becoming an Iconic brand requires good science and strong commercial execution. We have won some of the most prestigious awards in the industry and have been recognized for excellence in creative, commercial structure and individual achievements.