About Iconic Biopharma
Provides Strategic and Integrated Solutions for Leading Biotech and Pharmaceutical Companies
- Built the consumer and strategic marketing functions for one of the largest companies in Pharma and one of the largest in rare disease.
- First to consumer marketing in rare disease and among the first to use DTC in Pharma.
- Developed the playbook for biopharma and particularly rare disease marketing.
- Has significant performance marketing and channel strategy expertise.
Keli Walbert, Managing Partner
- 25+ years of pharmaceutical & health care experience primarily focused on building integrated marketing teams and leading medicine launches.
- Former Executive Vice President, Commercial and Chief Marketing Officer and EVP, Horizon Therapeutics (acquired by Amgen for ~$25B).
- Built and led the consumer organization at Abbott (now AbbVie) for the launch of HUMIRA.
- Led consumer, advocacy and patient services functions as well as overall launch of a drug-device combination product, DUOPA.
Lisa Snider, Partner
- 25+ years of pharmaceutical and biotech experience primarily focused on building consumer marketing teams at leading companies such as Amgen, Abbvie / Abbott, Pfizer, Shire, Takeda and Horizon Therapeutics.
- Launched consumer for blockbuster drugs such as Humira, Enbrel, Celebrex, Tepezza and Ambien.
- Former VP at Amgen where led company’s DTC and corporate marketing, as well as oversaw Horizon’s digital marketing, marketing training and market research.